About Us

Label Boho started with a simple observation: the most memorable outfits we spotted on our travels weren't from big fashion houses,but from the real women enjoying life in European cafés and coastal towns.

 We are a team that got tired of seeing the same mass-produced styles everywhere. So we decided to do something different. By handling our own manufacturing, we bring our sketches to life without compromise—including intricate paisleys, thoughtful details, and pieces that work just as well for a weekend brunch as they do packed in your vacation suitcase.

We don't follow fleeting trends. We make clothes for real moments: coffee with friends, beach days, city explorations, and those evenings when you want to feel put-together without trying too hard.Our fabrics are chosen for comfort and longevity. Our designs are meant to be worn, not just photographed.

That's Label Boho. Just clothes we'd want to wear ourselves. That's Label Boho. Just clothes we'd want to wear ourselves.